According to official reports, the IT and communications industries are among the fastest-growing sectors in Armenia. NextStack was recognized as one of the top B2B companies in Armenia.

Software development agency blog: Read about the latest trends and innovations in software development, as well as tips and advice from our team of experts.

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At NextStack, innovation drives everything we do. We're dedicated to providing our clients with the latest tools for building cutting-edge apps while keeping their budgets in check. That's why we're excited about Kotlin Multiplatform Mobile (KMM). For startups aiming for a quick, efficient, and cost-effective app launch, KMM is a game-changer. &nbsp;Why KMM is Ideal for Your MVP Imagine this: You have a brilliant app idea, but the prospect of building separate apps for iOS and Android is a major hurdle. It seems time-consuming and expensive, requiring separate developer teams for each platform. This is where KMM provides a strategic advantage:<h4 style="text-align:justify;">Key Benefits of KMM for Startups</h4><ul><li>Speed Up Development and Cut Costs: KMM eliminates the need for duplicating code across platforms, allowing faster market entry for your MVP. This reduces development hours and frees up your budget for marketing and user acquisition.</li><li>One Codebase, Easy Maintenance: With KMM, updates are streamlined. A single change applies to both Android and iOS, saving time and minimizing the cost.</li></ul><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXe9DdsLjxZSTdhEYvLwXedWU2CtwwR9DeX_veEtiuVFmymQEiySAVN2s_2jEScKJkha1C1p96P30P-8_jfZktjKYY0R0zslls7Jc9gLM0AxlqNyEFg34lRteKIsvIBiwx2zn9YK5Wt9TP_j6uDmJtJmY6jt?key=8mMM4NKS8-RMWBF593XpEg" width="624" height="365"><h4 style="text-align:justify;">KMM vs. Flutter: Choosing the Right Technology</h4>Why choose KMM over other cross-platform frameworks like the very popular Flutter? Let's compare the key differences to help you make an informed decision. At NextStack, we specialize in both Flutter and KMM development, so you can trust our expert insights: &nbsp;Performance:Flutter: Utilizes its own rendering engine, which can lead to slower performance compared to native solutionsKMM: Leverages the native rendering engine of each platform, resulting in a faster and smoother user experience. Codebase and Flexibility:Flutter: Employs a single codebase written in Dart, meaning the same code runs on both Android and iOS. This simplifies development but might limit your ability to create platform-specific customizations.KMM: Allows you to share core business logic while maintaining platform-specific UI components. This offers a balance between a single codebase for core functionality and the ability to tailor the user experience for each platform.&nbsp;Maintenance and Updates:Flutter: Updates and maintenance are straightforward due to the single codebase. However, any platform-specific features might require additional workarounds.KMM: Streamlines updates across platforms with shared code. Platform-specific UIs can be updated independently, providing more flexibility and control over the final product.Application Size &nbsp;Flutter: Generally, Flutter apps tend to be larger due to the inclusion of the Flutter engine and additional libraries. This can impact download times and storage requirements.KMM: Typically results in smaller application sizes because it uses the native libraries and frameworks of each platform, minimizing overhead. Diving right into the practical applications, let's see which companies are leveraging Kotlin Multiplatform to build innovative mobile experiences. <img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcRr-i8YfZ00ht8DiN1pKlTtqf4IGHIUn2QZUEZKmH1qBb6s3QoZw3CcCtaCTLYk8laUmclsMmdJycB7h-jnrtPHVvt9K9SZl4bHBrqdJudAh_qeN1aJL1Q1T5kSz0Ak2nCGn1dspB8hQnPBY2ILAsLggJf?key=8mMM4NKS8-RMWBF593XpEg" width="624" height="191"> Ready to discuss your app idea and explore the best development path? At NextStack, we offer personalized consultations to help you choose the right technology and craft a winning strategy for your mobile app. Contact us at sales@nextstack.org to schedule your free consultation.

Discover the benefits of Kotlin Multiplatform Mobile (KMM) for startups. Speed up development, cut costs, and maintain flexibility. Compare KMM with Flutter to find the best fit for your app idea.

Why Kotlin Multiplatform Mobile (KMM) is Perfect for Your MVP | NextStack

 Short Description Discover why Kotlin Multiplatform Mobile (KMM) is a game-changer for startups aiming to launch efficient, cost-effective apps. Learn the key benefits of KMM and how it compares to Flutter.

Accelerate Your Startup's Growth with Kotlin Multiplatform Mobile (KMM): Faster App Development and Cost Savings

Last year's concept is now the driving force behind NextStack's current efforts. We're working tirelessly, both in and out of the office, to elevate&nbsp;<a href="https://apps.apple.com/us/app/clipfix/id6447082178">ClipFix</a>, our&nbsp;mobile app for finding movies based on short clips, to the next level. By "next level," we mean improvement in all aspects. Our goal is to make ClipFix a breakout success, not just another app in the crowd.The growing interest ClipFix has gotten over the past few months proves we're on the right track. In fact,&nbsp;leading streaming platforms are among the potential investors and business partners who've shown significant interest. They've provided valuable feedback and recommendations and helped us identify areas for app improvement. This growing attention not only validates our approach but also fuels our efforts, bringing us closer to achieving our vision for ClipFix.After very successful participation in the&nbsp;<a href="https://nextstack.org/blog/Attending-MWC-Barcelona-2024-to-Reveal-ClipFix">Mobile World Congress (MWC) Barcelona</a> earlier this year, the NextStack team headed to France to join the Armenian delegation of tech companies participating in&nbsp;<a href="https://vivatechnology.com/">Viva Tech</a>, the major annual technology conference held in Paris from May 22nd to 25th.&nbsp;This year, Viva Tech hosted 13,500 startups and 165,000 international visitors. In this competitive environment, success depends on offering a groundbreaking product that tackles problems users have, not knowing a solution exists!&nbsp;<h2 style="text-align:justify;">Collecting The Right Feedback</h2>Viva Tech is a whole other experience, given the huge number of startups participating and the nature of attendees. Literally, innovation is in the air, and&nbsp;you have to be there confident with your startup and ready to actually do whatever it takes to capture attendees' interest and achieve your goal.&nbsp;Our team prioritized gathering extensive feedback from international attendees. This feedback is&nbsp;essential to ensure ClipFix resonates with a global audience&nbsp;as we continue development. It allows us to identify potential areas for improvement and innovation so we can refine the user experience. We also aimed to connect ClipFix with key players seeking high-level collaborations in the entertainment industry, including streaming platforms and relevant business solution providers.“The biggest difference between VivaTech and MWC for us was the ability to launch the iOS version of the app. This allowed attendees to experience it immediately and provide valuable feedback on usability, performance, and other aspects. Unlike a small group testing session, VivaTech offered insights from a vast international audience that tried the app and shared their comments.”Anahit Galstyan, Senior Business Development Executive at NextStackBy the end of Viva Tech, ClipFix had gained 100 new users, and we introduced it to thousands more. The positive reactions on attendees' faces&nbsp;confirmed that we're on the right track with this app. We can tell the moment we explain how ClipFix helps users find movies based on short clips and social media moments.<h2 style="text-align:justify;"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXfBf3ccWC1frci4XxnxcjimP450dVzB5xk9jozRqwxhz93ppW1bb9yw1RVMQkGyY3eeQf1gesMDdGsFPezyB7pUiUTKPs-Q_giBcTqQekS8cAVQ5FJ2ZU6vllZ610y2uHhHtHmEcwpuLXG_y43qOq-aTgg?key=nYwjt6J8vT2uZvkZbBdHrw" width="624" height="336"> Streaming Platforms Showing Interest&nbsp;</h2>Additionally, leading streaming platforms and TV representatives were among the attendees this year. After being introduced to the app, they expressed interest and shared valuable feedback. The app's ability to resonate with their work&nbsp;suggests potential collaborations in the near future&nbsp;based on these interviews.“We participated in Viva Tech to secure partnerships for ClipFix integration with streaming platforms, attract investors to fuel global scaling, and explore potential outsourcing collaborations for NextStack. We met with promising investors and are currently discussing potential investment options. We've also secured follow-up calls to discuss further details.”Vardan Abrahamyan, Founder and CEO of NextStack<h2 style="text-align:justify;">New Functionality Beyond Movies</h2>During the event, our algorithm impressed a sports industry expert who saw its potential for&nbsp;finding matches based on short scoring clips often found in social media. While this wasn't our original design, the capability already exists within the algorithm, and we find it interesting as a new feature. Based on this feedback, we've decided to explore adding a similar feature.At the conference, we met Oxhana, Vice President of Affiliate Sales, CEEMEA, and Head of Joint Sales Organisation for Discovery/Eurosport, EMEA. She showed a lot of interest in our technology and algorithm that identifies original films from short clips. Oxhana was excited about the idea of using our technology in sports. She suggested that we could help leading brands find old sports broadcasts where their brand was a sponsor. Since Oxhana is also involved in marketing, she believes we could sell this valuable information to these brands, helping them with their marketing efforts.Sergey Charchoghlyan, Chief Technology Officer at Next Stack<h2 style="text-align:justify;"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcwS0_NZfCqqEgKwzVbBKuQQPhDStSbxwsmmysArQTGBhKqxpnV8a5ZI4UtU2cpFu8IVIWZjsLnU_WN5znpGNWzMRTJRjSBhw3vuWroDpsqbKYO2CQpLfpWSSV7dF9cvVJ13phGPQ5dXBiM2GfUNLYQhEMO?key=nYwjt6J8vT2uZvkZbBdHrw" width="624" height="444"> Conclusion</h2>It's worth mentioning that during VivaTech, we were honored by a visit from the Armenian ambassador to France, who took the time to learn about every startup in the Armenian delegation. We also had the pleasure of&nbsp;meeting the Armenian-French community in Paris at several receptions held after Viva Tech. Their welcoming attitude and spirit were truly heartwarming.With growing user acquisition and promising collaborations on the horizon, ClipFix is well-positioned to become a powerful player in the movie discovery industry. <a href="https://apps.apple.com/am/app/clipfix/id6447082178"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcuE5YZ2l2ODrNG-Rw8AAhDZfpENECQjbn5sG_Yg5xu_Kd-a0oD_HeFuVkOtb_4Bj_pNaZo-pQcDUvUrVUoP1tjgH4thT_ePy83Nrpmu9kitCKjSTpbk-NMAFchiJCLNaRZaGpF8XYMHhALGjApUUY6WPv8?key=nYwjt6J8vT2uZvkZbBdHrw" width="213" height="63"></a>

Discover how ClipFix is revolutionizing movie discovery with its innovative mobile app. At Viva Tech Paris 2024, NextStack's ClipFix garnered significant interest from leading streaming platforms and potential investors. Learn about our journey, feedback from international audiences, and exciting new features beyond movies. Join us as we elevate ClipFix to the next level.

ClipFix Shines at Viva Tech Paris 2024: Revolutionizing Movie Discovery

After very successful participation in the Mobile World Congress (MWC) Barcelona earlier this year, the NextStack team headed to France to join the Armenian delegation of tech companies participating in Viva Tech, the major annual technology conference held in Paris from May 22nd to 25th. 

Attending Viva Tech Paris 2024 to Elevate ClipFix

The&nbsp;<a href="https://www.mwcbarcelona.com/">Mobile World Congress</a> (MWC) Barcelona is one of the largest events for the mobile tech industry. Every year, it hosts developers and mobile operators from around the globe to introduce their latest tech advances that will reshape the future of connectivity.&nbsp; MWC Barcelona buzzed with over 100,000 attendees this year. Amongst the 2,700+ exhibitors,&nbsp;<a href="https://nextstack.org/">NextStack</a> proudly joined as part of the Armenian delegation and showcased&nbsp;<a href="https://clipfix.app/">ClipFix</a>, the new app designed to identify movies from short clips. Struggling to identify that movie clip from your social media feed? ClipFix is your answer! This innovative app uses cutting-edge AI to analyze even short snippets and instantly deliver the movie title at your fingertips. No more endless scrolling through comments or frustrating internet searches – ClipFix gets you the answer fast. Unsurprisingly, ClipFix's effortless movie recognition resonated with a global audience at the event. With attendees hailing from 205 countries and territories, the interest extended beyond movie enthusiasts – even major streaming platforms took notice. This validates ClipFix's ability to address a universal pain point for anyone who enjoys watching movies.&nbsp; “At NextStack, we're not just creating apps; we're crafting personalized experiences that redefine your connection to the world of entertainment."Vardan Abrahamyan, CEO and Founder, NextStack &nbsp; Our debut at MWC Barcelona was a huge success, and it generated a lot of excitement for ClipFix. We relayed our vision and started sharing the story behind the app, narrating the birth story of what was going to be our next best thing. As you say, picture this: our app was born with “capture this!” The idea was straightforward.&nbsp;<img class="image_resized" style="aspect-ratio:624/336;width:86.92%;" src="https://lh7-us.googleusercontent.com/9nSeJ_7rNt8HN6dEj9Wnt1_Xq3NHmSVPdbcSGOvUa1ukqi5ly80qFY_Odo6mWNQIGosblpflCeTm1GAVjubtulUtTU0y5iuGF2RJQ-fPLeigYHrs-tkr7viPC_ToaSRDkrtIdLPLdnOysyGZNv4Ocp4" width="624" height="336"><h3 style="text-align:justify;">&nbsp;</h3><h3 style="text-align:justify;">Armenian Innovation Shines</h3>It was inspiring to contribute to Armenia’s reputation in the Tech field by participating with fourteen other Armenian startups and companies at MWC Barcelona 2024. Our presence was truly humbling.&nbsp; It was clear that each team was prepared to showcase their well-developed services. This strong attendance reflected the flourishing global tech industry and the prospects of making a progressive shift in its respective fields.Representing NextStack on a global stage like MWC Barcelona was exciting. It allowed us to connect with entrepreneurs and discuss ideas, fostering an environment of growth and creativity. Each contended, whether Armenian or foreign, was welcoming and undoubtedly reflective of the camaraderie within the exhibit. With so much to be grateful for, it is only fair to thank the Ministry of High-Tech Industry of the Republic of Armenia for the wonderful opportunity to be among the world's top innovators at MVC Barcelona. &nbsp;<h2 style="text-align:justify;">Behind the Scenes of ClipFlix&nbsp;</h2>Have you ever scrolled through social media only to find a nostalgic clip you can't identify? Frustrating, isn't it? ClipFlix eliminates that struggle. With just a recording, our app instantly recognizes any movie or TV show in seconds.<img class="image_resized" style="aspect-ratio:624/1268;width:40.79%;" src="https://lh7-us.googleusercontent.com/Z4fCD6zoS8KDjwEwQ1TkuP5p_yWnUAVKF9iS2pDe-sWQtXpR6nyYRBejlLfjPQkHn6W1yPB7GhwNjXx8IZoKUbAR3GkHrZwh8Vopz2FZ9JIJeTO5Sp5ER7unj4uqyxCTweu7oUkbQrNVk-euKc3oUIM" width="624" height="1268">Our team built a revolutionary "labyrinth network" that can navigate the complexities of short clips. This network analyzes every frame, regardless of origin, to uncover hidden clues and unlock the movie's identity. Our biggest obstacle was the short window our labyrinth was given; most clips were too short to contain the original frame. Unfortunately, they only had a redacted version with half a frame, including one actor, hindering the app's ability to recognize the chosen clip.&nbsp;&nbsp;The challenge of recognizing short clips from any source seemed insurmountable. However, the ClipFlix team took a unique approach. They adopted a "backward solution" method. This involved introducing potential issues to a perfectly functional app, essentially breaking down every barrier a short clip could throw at it. By anticipating these problems, the team was able to develop solutions that would ensure ClipFlix could identify any movie, regardless of length, language, or origin.“An obstacle is like a portal; if you move the right juncture, you unlock a new path.”&nbsp;Anahit Galstyan, Business Development Manager, NextStack&nbsp;Our team wanted to bring our app to the next step. And so, we decided it was time to bring artificial intelligence into the equation. ClipFlix was AI-powered, and you could call on it with seamless effort to provide the title of any movie at any time."ClipFix is the result of our team's deep dive into the technical intricacies of AI and multimedia analysis. We've crafted algorithms that dissect short clips frame by frame, overcoming the challenge of identifying movies from fleeting moments.”Sergey Charchoghlyan, CTO, NextStack<h2 style="text-align:justify;">A Glimpse into the Viewer's Mind</h2>From the audience's perspective, the excitement was palpable. We were flooded with grateful comments—"I can't believe you beat me to it!" was a common refrain. But the burning question remained: ”How did we pull it off?”While we were happy to answer general questions, the secret sauce, of course, had to remain under wraps. Instead of relying on clunky web solutions, ClipFlix takes movie discovery directly to your pocket.&nbsp;We designed the app with a focus on mobile integration and intuitive usability. Our core mission? To make ClipFlix fun and accessible for everyone.<h2 style="text-align:justify;">Eyes on WCIT and VivaTech 2024</h2>Energized by the tremendous response to ClipFix at MWC Barcelona, NextStack is setting its sights on two major events this year: WCIT 2024 in Yerevan and VivaTech in Paris. These events, known for attracting global tech leaders and innovators, present an ideal platform to showcase ClipFix's capabilities and forge strategic partnerships.NextStack isn't just a one-hit wonder. The company has a portfolio of several successful apps with tens of thousands of paid users. This established track record demonstrates NextStack's ability to develop innovative and user-friendly solutions that address real-world needs.MWC Barcelona 2024 was an invaluable experience that gave us immense joy but humbled our senses. It showed us how much prospect we had and paved the way for great collaborations.<a href="https://apps.apple.com/am/app/clipfix/id6447082178"><img class="image_resized" style="aspect-ratio:213/63;width:13.46%;" src="https://lh7-us.googleusercontent.com/0EzzYazglih3M9FcMt05lY78cujQLgdbjqm5r611cprPsyUE7P6XTaTQgFRvnjXdcWENIGP2BXBTdZgXH-FN8RRc1MAoU0o3r9RdHMS3En62I_8Rs1SqQrlbqQ7aOfBgjOl9JrWzc9vZ53Ve5pGiFwM" width="213" height="63"></a><img src="https://lh7-us.googleusercontent.com/LUyY46opfPeHWrcKdEcY401sk7WM1weyjnhjATHQDnNprZwQm0JNNOjQLZrCb17WfgAh-bxBhjCx4GpXN8O87r-MRG7qWcw0-kJjm7VLHJ7t8KKTDa1wzaoQ-q3QS37ef1UHyTFh7lhCA8_wGJtRYhI" width="624" height="444"> &nbsp;

The Mobile World Congress (MWC) Barcelona is one of the largest events for the mobile tech industry. Every year, it hosts developers and mobile operators from around the globe to introduce their latest tech advances that will reshape the future of connectivity. 

Attending MWC Barcelona 2024 to Reveal ClipFix

The Mobile World Congress (MWC) Barcelona is one of the largest events for the mobile tech industry. Every year, it hosts developers and mobile operators from around the globe to introduce their latest tech advances that will reshape the future of connectivity.     MWC Barcelona buzzed with over 100,000 attendees this year. Amongst the 2,700+ exhibitors, NextStack proudly joined...

<h2>How Was Our App Promoted in the App Store For 2 Categories?</h2>Every dream originates from humble beginnings. In 2017, amidst deep contemplation of maritime and oceanic governance, an idea surfaced from the depths of the sea. Initially, we envisioned a small experiment evolving into a digital seedling. We started with&nbsp;a simple app providing seafarers with crucial information to navigate the capricious seas confidently.The app’s functionality remained steadfast, generating continuous weather insights. However, its success exceeded our initial expectations. It garnered a user base, resonated with users, and became an indispensable companion.Despite its effectiveness, the app’s initial form&nbsp;lacked the aesthetic appeal to elevate user experience. We acknowledged that improvements in both functionality and design were necessary. With a renewed sense of purpose, we set sail to refine our creation and enhance the user experience design.In this article, we'll tell the story of our app,&nbsp;<a href="https://www.nextstack.org/portfolio/noaa-marine-weather">NOAA Marine Weather</a>, which has gone from zero to a paid user base of 4000+ and has been promoted to two Apple Featured categories. We’ll answer these four questions:&nbsp;<ol><li>How Did We Move Our App to a Freemium Model?</li><li>How Did We Move Our App to a Premium Subscription Plan?</li><li>How Did We Get Our App Promoted in The App Store?</li><li>Was Our Success A Coincidence?</li></ol><h3>How Did We Move Our App to a Freemium Model?</h3>The tides came about two years after launching our app, and we embarked on a journey to&nbsp;develop the app into a user-centric and data-driven application. Reaching a groundbreaking new version took us six months of relentless innovation. We meticulously analyzed user feedback, poring every suggestion and concern to enhance the user interface.We invested heavily in data quality and accuracy initiatives. We recognized that providing users with reliable and up-to-date information would be the cornerstone of our redesign. To ensure the integrity of the information, we&nbsp;implemented robust data cleansing and validation processes. The redesigned app replaced text-heavy displays with charts and graphs and expanded the scope of data available. The app boasted a sleek interface, vibrant visualizations, and strategically placed widgets throughout the app. We&nbsp;substituted an ad-supported monetization model for a freemium model, offering a subscription tier for users.“The transformation of NOAA Marine Weather from a functional tool to an App Store standout is a result of strategic decisions backed by data.”Vardan Abrahamyan, Chief Executive Officer at NextStackWe had faith in our app and were confident that&nbsp;users would recognize the benefits of a premium experience and would be willing to unlock the app’s full potential. The freemium model proved to be a success, and we reached new levels of popularity and profitability.&nbsp;The redesigned app was just the beginning of our ongoing quest to evolve. In our pursuit of excellence, we were steadfast in creating a user experience that is both intuitive and insightful. We were committed to delivering data-driven solutions that empower users to make informed decisions and&nbsp;achieve their maritime goals.<h3>How Did We Move Our App to a Premium Subscription Plan?</h3>Launching the revamped version marked a significant turning point in our journey, as we witnessed a notable surge in users&nbsp;switching from the free to the premium subscription plan. This positive shift was a testament to our understanding, commitment to user feedback, and dedication to continuously upgrading our application. We recognized the significance of&nbsp;incorporating user feedback into our development process, ensuring that the app features and functionalities aligned with their needs, expectations, and preferences.With this newfound understanding of our subscribers’ needs, we set a new goal of a rigorous release cycle, delivering enhanced versions of our application every two weeks. Our weekly program of enhanced updates allowed us to swiftly address any lingering issues and bug issues while incorporating valuable user feedback and maintaining a seamless user experience.As a result, we listed an impressive number of downloads,&nbsp;surpassing 20,000 across both platforms. Moreover, our premium subscription base rocketed to over 2,000 subscribers, ensuring our position as a leading app in the domain.<h4>NOAA Marine Weather Subscribers&nbsp;</h4><ul><li>2020: 0 subscriptions sold</li><li>2021: 785 subscriptions sold</li><li>2022: 2690 subscriptions sold</li><li>2023: 4360 subscriptions sold</li></ul><img class="image_resized" style="aspect-ratio:1200/742;width:707.3125px;" src="https://lh7-us.googleusercontent.com/3v1Q2dBHOkkJ6hODelHrzHw4m6Ed2Ga6MVr6_yMlXm-M5uXAz6So8ufdy993Rv1gsIsrb1euiQOERfmJqkYoMa4UvgiicHIrERF0PaRBSZtdRAoVuLfAtrjcvaoszskSaNF_y3LM8SHa0uaGVMoiLVw" width="1200" height="742">“Transitioning from a freemium model to a premium subscription plan was not just a revenue model shift; it was a calculated move based on user preferences and market trends.”Sergey Charchoglyan, Chief Technology Officer at NextStackThis remarkable growth was a direct result of our commitment to user satisfaction. We implemented the rapid release cycle by prioritizing user feedback and insights and achieved our goal. Our efforts cultivated a loyal user base recognizing our value to digital experiences.Timeline of Our Success<ol><li>2017: We released the first version of the app.</li><li>2020: We completely redesigned the app and switched to a freemium model, both iOS/Swift and Android/Java.</li><li>2021:&nbsp; We added widgets to give users the ability to access critical data without the need to open the app.</li><li>2023: We developed the website to expand the audience and gain more users from the web.</li></ol><h3>How Did We Get Our App Promoted in The App Store?</h3>Finally, the hard work paid off; after two years of dedication and improvement, our dream began to reach beyond the stars, and we found ourselves in a situation every app developer wishes for.For nearly two years, the team had worked tirelessly, meticulously developing their app, fixing bug issues, optimizing performance, and striving to enhance the user experience. A shared passion fueled Their dedication to creating something exceptional, and we&nbsp;received an email from the Apple management team.The journey to the App Store’s featured category was long and challenging, with countless development hours, testing, and alterations. However, our path to success was finally possible with an unexpected twist – an email from Apple content management staff inviting us to&nbsp;apply for an app promotion.When the email from Apple arrived, its subject line filled us with anticipation and curiosity. The Apple content management staff requested a conference call. What could this be about? Was it a request for further app development? A recommendation for additional features?Our team was at ease as the call commenced, as it was reassuring. The Apple staff recognized our app’s potential and encouraged our team to apply for a promotion to the Featured category. It was a dream come true and an Apple recognition of their hard work and commitment.The team prepared the application with renewed vigor, highlighting the distinct features and stimulating user experience that set our app apart. Our wait for a response from Apple was one of excitement and nervousness, but our perseverance finally paid off.A month later, our team received the news that we were all waiting for –&nbsp;Apple had selected and approved our app for promotion, not just in one but two Featured categories! The news was a monumental achievement for our development team.“The success of our app is not just navigating user preferences; it's about engineering an immersive user experience that propelled us to the Featured categories on the App Store, proving the impact of thoughtful UI/UX on user engagement and app promotion metrics.”Tiruhi Ivanyan, UI/UX Designer at NextStackThe promotion grew exponentially; our downloads increased, reaching levels we had never reached. The team saw numbers they had only witnessed in the monthly reports in a single day. The app reached its full potential, captivated users, and gained recognition.<h4>NOAA Marine Weather Downloads</h4><ul><li>2017: 5,000 Downloads</li><li>2018: 8,000 Downloads</li><li>2019: 20,000 Downloads</li><li>2020: 25,000 Downloads</li><li>2021: 28,000 Downloads</li><li>2022: 30,000 Downloads</li><li>2023: 45,000 Downloads</li></ul><img class="image_resized" style="aspect-ratio:1200/742;width:707.546875px;" src="https://lh7-us.googleusercontent.com/8wVnaQgOREWsM6ntYLODqZzrJNfXwO1fH4nqxyRrv6KkKvFoS-AVJrxunIOF0d0qr1WSKv56DZ6cfYwVJvmkR2-3V5Yn3q3QRvlB0BHqAE30x4YTBPA8ovxWtKIAugvJW_s5VktPCaLkK-V38kuOGMQ" width="1200" height="742">The evolution of our NOAA Marine Weather app, from a fundamental tool for seafarers to a sophisticated, data-driven application with a robust freemium model, marked a significant turning point.<h3>Was Our Success A Coincidence?</h3>Reflecting on our journey, can we attribute it all to mere coincidence? Certainly not. Developing a successful app was a direct outcome of our dedicated efforts. To underscore this point, our commitment extended beyond creating a singular app; we forged ahead, venturing into diverse industry fields, with each subsequent app yielding noteworthy accomplishments. We launched these successful apps:<ul><li>Great Podcast application:&nbsp;<a href="https://nextstack.org/portfolio/humbly-fm">Humbly</a></li><li>Real Estate Platform:&nbsp;<a href="https://nextstack.org/portfolio/property-vision">Property Vision</a></li><li>Bar/Restaurant Inventory Product:&nbsp;<a href="https://nextstack.org/portfolio/barcontrol">Bar Control</a>&nbsp;</li><li>VPN application:&nbsp;<a href="https://nextstack.org/portfolio/owl-vpn">Owl VPN</a></li></ul>“Success is not just a stroke of luck; it's the result of strategic planning, meticulous execution, and a team united by a common goal. Every achievement is a milestone, earned through dedication, adaptability, and a relentless pursuit of excellence. In the dynamic landscape of projects, we shape our destiny through careful planning and unwavering commitment.”Mane Gasparyan, Project Manager at NextStackReady to turn your app ideas into reality? Partner with&nbsp;<a href="https://www.nextstack.org/contacts">NextStack</a>. Our track record speaks for itself – from transforming a simple maritime app into an App Store sensation to creating successful applications across diverse industries.

Discover the remarkable journey of NOAA Marine Weather, a maritime app, in our blog 'How Was Our App Promoted in the App Store For 2 Categories?'. Learn how we evolved from a basic tool to an App Store standout through strategic shifts from a simple app to a freemium and then a premium subscription model. Read about our meticulous development process, user-centric redesign, and the triumphant promotion in two Apple Featured categories. Uncover our success secrets and explore how dedication, user feedback, and innovative UI/UX design led to over 45,000 downloads and a loyal user base.

A Winning Formula for App Store Promotion

Every dream originates from humble beginnings. In 2017, amidst deep contemplation of maritime and oceanic governance, an idea surfaced from the depths of the sea. Initially, we envisioned a small experiment evolving into a digital seedling. We started with a simple app providing seafarers with crucial information to navigate...

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A Winning Formula for App Store Promotion

Let's transform your idea
into a digital solution

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Blog

Accelerate Your Startup's Growth with Kotlin Multiplatform Mobile (KMM): Faster App Development and Cost Savings

Attending Viva Tech Paris 2024 to Elevate ClipFix

Attending MWC Barcelona 2024 to Reveal ClipFix

A Winning Formula for App Store Promotion

Let's transform your idea into a digital solution

Contact Details

Address

Phone Number

Email Address

Let's transform your idea
into a digital solution